Barack Obama's Logo Design Story

Re-elected President of US Barack Obama has his own logo that has been used while doing his election campaign over the year. It seems to be one of the successful mark designs of the era. There were research and a lots of hypothesis behind designing this logo. Creative director Sol Sender describes the Barack Obama logo design story in the video below. An exclusive piece for the professional logo designers.

 

Video description (Quoted)

 Creative director Sol Sender tells the story of conception and birth of the Obama 08 logo, including the strategy behind it, developmental concepts and finalist designs for the identity not chosen by the campaign. Sender, now a strategist with design agency VSA Partners (http://www.vsapartners.com) in Chicago, was creative director and principal of his own design firm, Sender LLC, when he was hired to create the campaign logo. In the fall of 2006, Sender and his team were engaged to do the work by MODE, a Chicago-based motion design studio with an existing relationship with David Axelrod, the Obama campaigns chief strategist. Obama 08 campaign took on design responsibility for the logo in mid-2007, and extended the identity across multiple applications.